We’ve all heard the phrase “content is king”. And content is obviously the primary component of a great blog. But with so much content being added to the web every day, you need to put in a little extra effort to get your post seen by your audience. This is where technical best practices play [...]
When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up [...]
Business blogs are not only essential, but they are a nice touch for your audience as well as bonus opportunity for your company to be found more easily on the Internet. A business blog post is an all-in-one tool that helps potential customers find you and current customers keep in touch with you. It allows [...]
I recently had a fascinating discussion in a Social Media group about the 'correct' way to report Facebook Reach for Facebook posts and advertising. It's something that can be surprisingly complicated and I realised that since it's becoming the key KPI for most campaigns, I should share my thoughts on it. The absolute basic definitions are usually: Impressions: Number of [...]
For a while now, we have noticed that many studios and designers begun to offer UI and UX Design. But, after all, what is the difference between them? In a very short way, we can say that UI (User Interface) is the physical part of the website, the layout of the page. In the other [...]
The design team sits down to share the first round of mockups for a new client’s application. As the team members present their ideas, it becomes clear that everyone has distinctly different ideas about what the app is and how it should function. The meeting quickly turns into more of a discussion about who—rather than [...]
Google is releasing an exciting new feature soon which will allow us marketers to test campaign changes and measure how they perform before implementing them. This is a fantastic opportunity to encourage your campaigns to reach new heights. The update consists of three steps: Using drafts to stage changes – We will be able to create drafts to [...]
Unless you have been living under a rock, you have probably heard at least once recently how important optimizing for mobile is. The simple fact is that mobile has become the dominant method for people to interface with the internet, which includes emails. While many articles have focused on the need of optimizing websites, today [...]
You may not of heard, but towards the end of last year, Google announced that “a very large fraction” of all it’s search queries have been subject to it’s latest algorithm update, namely, RankBrain. With some key updates in 2015 we can be sure we are going to see some big changes this year so [...]
In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world's second largest search engine. During that span the company (along with Google) managed to...
