I recently had a fascinating discussion in a Social Media group about the 'correct' way to report Facebook Reach for Facebook posts and advertising. It's something that can be surprisingly complicated and I realised that since it's becoming the key KPI for most campaigns, I should share my thoughts on it. The absolute basic definitions are usually: Impressions: Number of [...]

In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world's second largest search engine. During that span the company (along with Google) managed to...

Ah, the hashtag. An excessively overused and improperly managed tool by every “bro” or blogger on social media. As a key component to nearly all social and content marketing platforms like Twitter, Facebook, Instagram, Pinterest, Tumblr, and Google+, hashtags represent an incredibly important element of digital marketing. This popular symbol has become a key driver [...]