Facebook Reach – What is that?

I recently had a fascinating discussion in a Social Media group about the 'correct' way to report Facebook Reach for Facebook posts and advertising. It's something that can be surprisingly complicated and I realised that since it's becoming the key KPI for most campaigns, I should share my thoughts on it. The absolute basic definitions are usually: Impressions: Number of [...]


Hashtag Marketing: How To Use Hashtags That Fit Your Brand

Ah, the hashtag. An excessively overused and improperly managed tool by every “bro” or blogger on social media. As a key component to nearly all social and content marketing platforms like Twitter, Facebook, Instagram, Pinterest, Tumblr, and Google+, hashtags represent an incredibly important element of digital marketing. This popular symbol has become a key driver [...]

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