Your brand is the reputation which your company has built up within the market and how it is viewed by your customers. Your brand is also a powerful communication tool which connects your service or product to its target audience. When a brand image is executed correctly it creates a powerful connection between the customer and the service or product and conveys the messages required by the company to generate business.
A creative can achieve this with style, subtlety and flair. Ultimately, a graphic designer cannot create a brand image, as the brand image is how the public respond to the devices created under the larger umbrella of a Brand Identity. Brand identity is the collected principles and visual elements that make up your company’s public face. It paints a picture of your business and tells the world what you’re all about, what you do, your beliefs and how you represent yourselves. The aim with branding is to ensure your identity and ethos blends perfectly with the image you project.
Your brand identity can be the key to success or it can be the reason for failure – it’s that important. If your brand identity fails to represent and put across your business’ principles and if it doesn’t show a customer what is on offer then it’s unlikely to be a success. If you feel your business needs a more developed brand identity then working with Trance Media is a great move. Our brand identity services are carefully tailored to your company and we design materials which specifically meet your business requirements.