Interactive CD-Roms designed for marketing are the perfect missing link between direct mail and online content. Interactive CDs work especially well when a direct marketing strategy is required that will demonstrate, through the use of interactive messaging, an exciting and engaging story about a product, service or organization.
For pennies a piece, Interactive CD-Roms deliver large volumes of exciting interactive multimedia content. For instance, effective Interactive CD design enables the delivery of full-screen, high-resolution video of virtual product demos, customer testimonials or other exciting video content without load time delays or caching issues. Additionally much of the interactive CD video content can be re-purposed for DVD, Web or Broadcast if the original video origination is executed correctly.
Our step by step CD-ROM design & CD development process provides a complete Interactive CD design solution.
- CD Design Concepting
- CD-Rom Message Development
- CD-ROM Video Production
- CD Mailer Design
- Interactive CD Development
- CD Replication
Unlike other direct mail campaigns, our interactive CD design projects can track viewer activity utilizing our unique database reporting engine. When combined with detailed demographic information detailing CD-Rom recipients’ information, valuable consumer insights can be gained. In addition to tracking user CD-Rom activity, once on a website, further information can be garnered pertaining to online activity through standard website statistics.