Aquire and retain customers with Inbound Marketing
Traditional marketing methods are no longer effective. People have learned how to block out unwanted noise from advertisers. This has forced businesses to adopt new tactics that can reach and engage these illusive customers. One of the leading methods is inbound marketing. Inbound marketing is about creating content that your customers are looking for and providing them with valuable information. This means that, rather than simply broadcasting marketing messages, businesses must develop a relationship with their customers and become a trusted source of information. The potential rewards from this relationship are immense. Consider the following statistics:
- 80% of buyers prefer to get company information in a series of articles versus an advertisement
- 70% say content marketing makes them feel closer to the sponsoring company
- 60% say that company content helps them make better product decisions
Are you ready to retire those old, ineffective marketing tactics and start connecting with your customers again? contact Trance Media to get started!