Blog
We’re Trance Media and this is The Blog– our space for sharing the latest in creativity and technology to inject some inspiration into your day.
July 2016
Optimizing Your Blog: 10 Best Practices for Technical SEO
We’ve all heard the phrase “content is king”. And content is obviously the primary component of a great blog. But [...]
Logo Redesigns: Taking a Deeper Look at Company Rebranding
When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our [...]
May 2016
What is a Business Blog Post and How Do I Write One?
Business blogs are not only essential, but they are a nice touch for your audience as well as bonus opportunity [...]
Facebook Reach – What is that?
I recently had a fascinating discussion in a Social Media group about the 'correct' way to report Facebook Reach for Facebook posts [...]
Understanding difference between UI and UX design
For a while now, we have noticed that many studios and designers begun to offer UI and UX Design. But, [...]
User Stories: A Foundation for UI Design
The design team sits down to share the first round of mockups for a new client’s application. As the team [...]
March 2016
AdWords update to help gain even better results!
Google is releasing an exciting new feature soon which will allow us marketers to test campaign changes and measure how they perform before implementing them. This [...]
Reasons You Need To Optimize Your Email Marketing For Mobile
Unless you have been living under a rock, you have probably heard at least once recently how important optimizing for [...]
Google RankBrain – The dawn of Search AI
You may not of heard, but towards the end of last year, Google announced that “a very large fraction” of [...]
How to be Successful on YouTube in 10 Easy Steps
In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world's second largest search engine. During that span the company (along with Google) managed to...
Hashtag Marketing: How To Use Hashtags That Fit Your Brand
Ah, the hashtag. An excessively overused and improperly managed tool by every “bro” or blogger on social media. As a [...]
August 2015
Why Big Data is a Scary Investment
How does data become an additive part to your company’s culture and business? Yes, having more tools, more analytics and [...]