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So far Editor has created 13 blog entries.

Optimizing Your Blog: 10 Best Practices for Technical SEO

We’ve all heard the phrase “content is king”. And content is obviously the primary component of a great blog. But with so much content being added to the web every day, you need to put in a little extra effort to get your post seen by your audience. This is where technical best practices play [...]

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Facebook Reach – What is that?

I recently had a fascinating discussion in a Social Media group about the 'correct' way to report Facebook Reach for Facebook posts and advertising. It's something that can be surprisingly complicated and I realised that since it's becoming the key KPI for most campaigns, I should share my thoughts on it. The absolute basic definitions are usually: Impressions: Number of [...]

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